![]() ![]() They may be transaction processing systems, process control systems, or design and production systems. Operations support systems are generally used by managers at lower levels of the organization-those who run day-to-day business operations and make fairly routine decisions. Let’s look at some of the widely available information systems designed to support people at the operational and upper-management levels. To design marketing programs, for instance, marketing managers rely on summary information gleaned from a dedicated customer-relationship management system. Such a system isn’t very helpful, however, to middle or top-level managers, who need systems to help them carry out their oversight and planning responsibilities. There’s even a printed script that can be used to guide the conversation. Working from a prioritized list of customer names displayed on a computer screen, the salesperson clicks on a name to view relevant information about the customer, such as background and preferred casino activities. to help its casino salespeople connect to top customers on a more personal basis. ![]() Caesars’s IT group, for example, developed the Player Contact System (Dunn, 2003 Dunn, 2003). That’s why organizations often tailor information systems to meet particular needs. The Legal and Regulatory Environment of Businessġ6.4 Elevator Pitch & Career Fair (In-Person & Virtual) PrepĪs we saw earlier, different managers, operational units, and functional areas have different information needs. Using Financial Information and Accountingġ3.5 A House Is Not a Piggy Bank: A Few Lessons from the Subprime Crisisġ4.4 Computer Networks and Cloud Computingġ4.6 Security Issues in Electronic Communication Operations Management in Manufacturing and Service Industriesġ1.1 Operations Management in Manufacturingġ1.3 Managing the Production Process in a Manufacturing Companyġ1.4 Graphical Tools: PERT and Gantt Chartsġ1.6 Operations Management for Service Providers Recruiting, Motivating, and Keeping Quality Employeesħ.1 The Grounds of a Great Work Environment Economyĥ.4 What Industries Are Small Businesses In?ĥ.5 Advantages and Disadvantages of Business Ownershipĥ.8 How to Succeed in Managing a Business 1.4 External Forces that Influence Business Activities and PESTEL AnalysisĢ.2 Perfect Competition and Supply and DemandĢ.3 Monopolistic Competition, Oligopoly, and MonopolyĢ.5 Government’s Role in Managing the Economyģ.1 “Mommy, Why Do You Have to Go to Jail?”ģ.2 Misgoverning Corporations: An Overviewģ.5 The Organizational Approach to EthicsĤ.2 Factors to Consider and Sole Proprietorshipĥ.1 Build a Better Baby and They Will Comeĥ.3 The Importance of Small Business to the U.S. ![]()
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